[rfarley04]

Not exactly the root cause but also not not the root cause: Infinite Scroll.

That's my line in the sand for just about any app on my phone: If it has infinite scroll, it has no place on my phone.

"In 2006, Aza Raskin developed the infinite scrolling technique, whereby pagination of web pages is eliminated, in favor of continuously loading content as the user scrolls down the page.[3] Raskin later expressed regret at the invention, describing it as "one of the first products designed to not simply help a user, but to deliberately keep them online for as long as possible".[4]

https://en.wikipedia.org/wiki/Scrolling#Infinite_scrolling