| How many times must we re-learn "Good. Fast. Cheap. Pick Two"? What's gone wrong, is what goes wrong at most major corporations -- a focus more on "business" (which itself falls victim to fashion/fad such as image and perception of "fairness", KPIs, "mission statements", and other easy-to-measure-yet-made-up BS) rather than the main purpose : execution of engineering and ABSOLUTE INSISTENCE on quality. Boeing used to have an engineering-driven culture, but that has been destroyed. The CEO has deliberately driven the pendulum away from quality as #1 task to more concern over costs. Why is anyone surprised that they are now getting less quality? It's not just Boeing, it's the buyers (the airlines). They are customers too. They want Good, Fast AND Cheap. But they can't get it. They're forgetting what the final consumers (the flying public, and the private airlines such as UPS & FedEx that fly packages) want -- a reliable aircraft that doesn't fall out of the sky. That decision to buy a crappier aircraft to save a few bucks is being made. By whom? Board of Directors? C-class decision makers whose bonuses are based on saving millions of dollars. Accountants? Middle management? But the "savings" are a temporary sugar-high. Once the reputation is damaged, it will costs many times any savings to restore confidence, if ever. No-one ever falls out of the sky in a shoddily designed/built aircraft coming apart mid-air and thinks "well at least they saved a few bucks on manufacturing." I just hope enough of the old-guard engineers are still around to try to restore the old culture and save this company from itself. |
The issue at Boeing is allowing things to swing deep into maximizing profit margins rather than forward-looking investment in technology improvements which reduce costs while maintaining or improving quality.