[rm445]

You would hope in the long term it would mean that everyone could write code that is relevant to their job, and automate tasks where possible.

I suspect this company is just trying to spread awareness throughout the company of what the coders do. But there must be countless efficiencies available in business, especially non-tech businesses, if people were able to automate.

If it were up to me, the aim would be to have secretaries and receptionists, sales staff and (non-software) engineers all able to write scripts to aid their work, in whatever language or environment was most relevant. Even if you start them off with Python tutorials so everyone can learn the basics together.