[mediaman]

Great detail on the source of that stat. The use of that 90-95 percent metric is next to meaningless in defining failure rates of startups. There are tons of successful companies generating great returns who have not met the initial projections, because initial projections tend to be unrealistic.

I founded a startup that's profitable and doing $5mm in revenue but would be considered a "failure" because at the beginning we played the hockeystick revenue projection dance (partly to appease potential investors, who discount whatever number you give them anyway, and partly because we were wildly optimistic).