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by rchaud 891 days ago
Nokia is a brand name and a rapidly disappearing one at that.

The worst thing Microsoft did with their acquisition of the handset business was to maintain an exclusive license to the name for 5 years, up to 2016, well past the point where Windows Phone OS was discontinued.

That's when HMD Global started making phones, when it was too late for any OEM to somehow revive the name. They made mid-range models that were completely forgettable and worse in quality than Samsung and LG.

2 comments

The XR20 is anything but forgettable and worse in quality.
> They made mid-range models that were completely forgettable and worse in quality than Samsung and LG.

And why this is MS fault?

Because Microsoft abandoned the Nokia brand in 2014. Their last globally released MS-Nokia phone was in 2013. But the branding rights were locked up until Dec 2016.

The mobile industry was much more competitive in 2013, someone from Sony, OnePlus, HTC or LG could have snapped up the brand name and started making some nice phones.

Whatever they came up with would have been better than MS, who had no clue about how people use phones. See the Surface Duo and Duo 2 for examples.