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by danpalmer 883 days ago
If anything I feel like ads and product listings are a case that definitely won't move to AI. Surely the ad needs to be a photo of the actual thing, rather than an approximation? I realise ads are often heavily edited, but correctness is still a very important concern in advertising in general and well supported with legal precedent in much of the world. There are industries that have moved almost entirely to digital renders (car adverts, Ikea catalogues, etc), but in these cases I think there's still a legal necessity to use highly accurate modelling.

I think the area that will move will be stock photos. They're only really used when the photo doesn't actually matter. I'm already seeing many AI generated images replacing stock photos on random blog posts.
1 comments
tw04 883 days ago
>Surely the ad needs to be a photo of the actual thing, rather than an approximation?

Have you ever seen an ad for a fastfood burger? Have you ever seen the real thing? The ad looks literally nothing like the real thing.

Off the top of my head: anything related to real estate, food, clothing - if the ad happens to reflect the actual product you lucked out.

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bawolff 883 days ago
My understanding is there are literal laws that it has to be real (usually skirted around by taking 1000 samples and only pucking the best one)
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tw04 882 days ago
Nope, by doing things like using Vaseline or inedible sprays to make it look fresh. In the case of ice cream, not using ice cream at all.

Either way, it would literally be impossible to get the food in the picture.

https://www.consumerreports.org/cro/magazine/2014/02/fast-fo...

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shlant 882 days ago
can you point to specific examples of these laws?

Maybe it's a hard thing to search for, but I mostly just found FTC guidelines which state "Your Ads Must Be Truthful and Accurate" but I can't find any more details. I think there's stuff like you can't misrepresent the dimensions of something or the color but I doubt there would be laws that don't effect photoshop but would apply to AI.

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bawolff 882 days ago
Googling i found lots of people citing case law: in re Campbell Soup Co., 77 F.T.C. 664 (1970) but i did not find the actual text.
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