[gumby]

Perspective: live in the USA, from Australia (where the “locale” mentality is the same as USA), lived for years in France. So I understand both sides.

The simple explanation is that nobody in the US really cares about the point of origin — even wine labels are considered more a brand than a location. There is no sense that « terroir » might have any consequence.

Sometimes you encounter food labeled with the state where it was grown or produced — that’s mainly a “buy local” claim, nothing more.