You don't want friction on the default path to be too low because that would inevitably increase the occurrence of default path where it must not be used, e.g. cause sql injections.
Much easier to accidentally write something that boils down to
"\{bobby}"
where it should have been
SQL."\{bobby}"
than
STR."\{bobby}"
instead of
SQL."\{bobby}"
(i admit that this argument would work better if STR was typographically more different from the name you'd inevitably use for an SQL statement processor)
They want to ensure the new interpolation sequence is a compiler error in non-template strings, so that the incorrect “hi \{name}” is an error instead of silently doing the wrong thing. Using \{ accomplished this because it’s an unknown escape sequence in older Java (so forbidden there), and in new Java will have the more specific error of “yo you forgot the template processor at the start of your template”.
Much easier to accidentally write something that boils down to
where it should have been than instead of (i admit that this argument would work better if STR was typographically more different from the name you'd inevitably use for an SQL statement processor)