[selalipop]

Say your service would cost an unsustainable amount with GPT 4 because of excessive prompting needed, or you need to retry X out of every Y generations.

You could eat the cost temporarily knowing when GPT 5 arrives you'll be able to cut down on that significantly.

Or you build a simpler product that gets a foot in the door in organizations knowing that you'll have an additional value proposition that's enabled by an incremental improvement in capabilities.