[wand3r]

I definitely agree that they don't return brand results. I don't use Amazon enough to remember the example(s) that were the final straw for me. Do you have any examples/remember which brand search you did? I am curious if some categories are "better" than others.

[joegahona]

It was Anker or Bose — just now I searched “Bose noise-cancelling headphones,” and on the results screen there’s first a carousel of a bunch of JBL headphones, followed by two results that are some brands called Raycon and Tozo.

If I squint I can sort of understand sponsored products on actual product-detail pages or on the homepage, but in search on a shopping site it feels really user-hostile — you’re searching because you’re looking for something specific, not browsing.