[hnbad]

It sounds like you're still using tracking, just without cookies. I understand the push to eliminate cookies was motivated by Google announcing it would force the decision eventually but it sounds like you're still using alternative means of tracking and identifying users.

Laws like ePrivacy in the EU do indeed have specific provisions regarding cookies but e.g. the GDPR is much broader than that and would still apply. How truthful is it that eliminating cookies is motivated by a strong stance on privacy rather than just getting a head start in marketing instead of having to scramble when Google pulls the plug? It doesn't sound like you reduced the tracking and behavioral analysis beyond what was technically unavoidable?