[taligent]

That's being disingenuous.

Many bloggers are paid for by large companies without necessarily 'shilling' for them. It seems to be de rigeur in fact.

[gillianseed]

Really? Are you saying that you believe bloggers who are being paid by companies are reporting objectively on those same companies? Seriously? Oracle pays Florian Mullers salary, so yes he is 'shilling' for them.

[ktizo]

But if they are commenting directly on the actions of a company that is paying them, then they are usually in the business of PR.