[troyvit]

Two minutes? That's less than half a cigarette.

It took awhile but I finished the article. I don't see much self-gratification in phrases like:

> we saw around a 30% increase in our cost per click (CPCs) in Google search.

Or this:

> This took a TON of back and forth, basically building logic that an out-of-the-box attribution solution already has in SQL, but we finally got to a place where we could salvage around 50% of attribution data.

The self congratulating I saw was

* they decided to try this before it was foisted on them by externalities.

* they worked their asses off to make it work.

* they have a competent BI team.

I don't understand why they also eliminated most first party cookies though. I respect that level of respect for user privacy but it goes beyond my personal expectation for privacy.