[zaroth]

So Google AdWords performance absolutely tanks with the sunsetting of 3rd-party cookies…

It looks like this mostly happens because they lose the conversion signaling which is the most important input to their bidding model, making them pay for 4x as many impressions which still only concert to 1/10th the sales.

Is this the experience that all Google AdWords customers will be waking up to later in 2024? It sounds like Sentry is being pro-active and getting ahead of the curve, and not just cutting their advertising performance for purely benevolent anti-tracking reasons.

When this happened to FB they lost tens of billions of dollars. Will the impact to Google be even greater? If there’s anything that could truly disrupt Google, destroying AdWords ROI has got to be their #1 existential risk.

It’s not like their search experience is even that decent anymore. It would make me quite happy to see Google peak as a company due to internet privacy initiatives winning out over invasive corporate panopticons.

[cpeterso]

> Chrome Users Now Worth 30% Less Money Thanks to Google's Cookie Killing, Ad Firm Says

https://gizmodo.com/google-chrome-users-worth-less-money-coo...

https://news.ycombinator.com/item?id=38959791

[Rapzid]

Color me skeptical cookies are going anywhere this year.