[math_dandy]

Article mentions Sentry's shift from tracking to "brand and awareness marketing". Thanks to their recently acquired Syntax Podcast (recommended), I am now quite aware of their brand. Seems like a positive, creative approach to marketing. I wonder if there is a noticeable "Syntax effect" in their business metrics.

[zeeg]

Hard to tell as we always advertised with Syntax. I would say the investments are related, but not connected (and made independently). We love Syntax, believe in brand advertising, and wanted to push more thre. We also hate the CX of cookie banners, I personally dislike wasteful tracking, and wanted to push the boundaries a bit on that front.