[morgamic]

I think there's certainly some conjecture mixed in with experience, but if you want something a little more focused I wrote this a while back: http://blog.mozilla.org/webdev/2011/08/08/pragmatic-growth-f...

The "Build a culture people want to be a part of" section is probably most relevant.

But really, most of the concepts are so simple that you could find them in a children's video about bullying: http://www.brainpopjr.com/health/relationships/bullying/

[AUmrysh]

That mozilla one is especially great and covers some things I've worried about with work culture. Especially great are the give people credit and laugh rules.