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by brown_martin 894 days ago
Thanks for sharing. Appreciate you taking the time to share your experience and results.
1 comments
dylan604 893 days ago
Well fellow marketing person, what was the experience? You seem to be the only one that speaks the language to know. The rest of us are left wondering what the point of this self back patting exercise actually was.
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ezfe 893 days ago
The conclusion section clearly outlines it:

- Issues you're already having will get worse in 2024 - Cookieless performance marketing is achievable - You will need all your stakeholders aligned - You will need to reimagine how you do things

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itsoktocry 893 days ago
>You seem to be the only one that speaks the language to know.

Here's one conclusion I grabbed, randomly:

"we saw around a 30% increase in our cost per click (CPCs) in Google search."

The average HN user thinks marketers (and MBAs) are stupid, and assumes they can master the industry if only they put it a few days effort.

Maybe you aren't the intended audience?

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