[throw0101d]

> What will stop youtube from doing the same?

Nothing. And given it's their company, they get to offer their products/services however they wish.

If you don't find value in it, stop using it.

> After all, shareholders must appeased. Where does it end?

As someone who owns an S&P 500 index fund, which has Alphabet as a component, I would like to see returns to help fund my retirement.

When customers push back.