[ethbr1]

Obligatory 1957 Disney growth plan, which hasn't changed that much: https://hbr.org/resources/images/article_assets/2013/05/disn... [0]

Change some distribution models and mediums of distribution, and it's the same cycle between content, brand, and customer eyeballs.

Which makes sense, as the key observation was: brands and characters are more valuable than content, but content creates and sustains them.

And you can afford more content if you have more channels to monetize it through. Which is the same observation Google made with respect to advertising integration, albeit just buying platforms instead of works.

[0] From article: https://hbr.org/2013/05/what-makes-a-good-corporate-st