[gffrd]

I've been surprised that Apple hasn't done more to keep pushing beyond the app boundary. The primary pitch for Rabbit from the keynote is basically "it's a layer that sits atop the broken model of modern phones." I think we all agree that the 'evolved state' of phones and apps is disappointing compared to where it could be / where we expected it would go.

They (Apple) are now in the position of being seen as laggards, caught with their pants down by companies releasing products whose core conceits are built atop inefficiency of their "core" models.

For both Humane and Rabbit, it's hard for me to imagine that there's enough "there" there for these to be beyond niche products that don't get starved out by the border-expansion of Apple / Android over the next few years … but I would have also guessed that A+A would have been further out front of this.