[srconstantin]

This is true.

My guess is that the "bro culture" is designed to attract a different population of men, who ordinarily would have gone to Wall Street or similar industries, but are attracted to the present web boom.

When the bubble's over, I predict the brogramming fad will fade. I certainly wouldn't want to work at a place with that culture if I could avoid it, but it seems like an essentially temporary phenomenon.