I'm seeing something very similar happening in SV as happened in Wallstreet prior to when the big mess began in 2008: the media generated cult of personality for people who make money, not successful lasting companies.
I have no problem with making money (even lots of it), but I agree with you that building personality cults is a bad practice by elements within the media. Nothing wrong with deflating personality cults, however, I don't think this article accomplishes that task. This piece smells of a hit piece and typically makes the author looks worse than the intended target.