[dbttdft]

There's no difference. Web search has been useless for over 15 years now. This is barely any worse than the previous situation which was where that any question, if not immediately answered with marketing pages for all the first results, would lead to some thinly veiled marketing crap a la a "blog". I would never trust someone whose career is "content creation" or "monetized blogging" to answer any question I have, like, how to was a toilet. The only difference between the example in the article and what you'd get 10 years ago, is that the former is obviously wrong and the latter would be something you would need to spend several days to refute unless you so happen to work in the relevant field.