[cald0s]

But that's how headlines work

[justincormack]

The UK stopped capitalising every word in headlines back in the 1980s maybe earlier. It looks much nicer and is more readable. The bold tells you it is a geadline. US newspaper graphic design seems very retro to me.

[mmh0000]

It really depends on what style guide a news organization follows.

https://en.m.wikipedia.org/wiki/Title_case

[F7F7F7]

The majority of designers I know prefer tile case. Whether it’s a printed poster or in-app UI.

Look no further than “Add Comment” at the top of this page.

[nathancahill]

What? It says "add comment"

[midasuni]

The page title is “ChatGPT for teams”

[pests]

I agree, but why didn't the original article do it? Or did they see the potential for confusion and deliberately not?

When a common word is a product / brand, how do you use that word in a title without bringing up associations with that product / brand?

Isn't the guidelines to submit the title as-is, no editorializing?

[dspillett]

> but why didn't the original article do it?

Local style guide says not to capitalise headlines, presumably.

Though you are right, the general rule here is not to change headlines and that should probably apply to style as well as wording. Looking at other posts on the main list there seems to be a mix as the original styles (sentence cap, all words capitalised, all but articles, …) have been kept.

[midasuni]

You could argue that Microsoft’s claim on common words (Teams, Windows) is the problem here.

[pests]

You could, but I think that ship has sailed.