[anthonypasq]

how was netflix ever going to continue being a "tech company." Video streaming is a commodity at this point, they are not longer doing anything technologically revolutionary.

Once every other media company could do what they were doing they realized they have to become an entertainment company. It was shrewd foresight on their end, otherwise they wouldnt exist anymore. Unless they tried to license out their infrastructure or something

[seabass-labrax]

Netflix's technology is incredibly advanced. The term 'revolutionary' is somewhat subjective, but what isn't subjective are achievements like streaming video at 400GB/s with a single server[1], no, make that 800GB/s[2], and writing a FUSE-based filesystem that runs at gigabit speeds despite storing data on AWS[3].

[1]: https://papers.freebsd.org/2021/eurobsdcon/gallatin-netflix-...

[2]: https://papers.freebsd.org/2022/eurobsdcon/gallatin-the_othe...

[3]: https://netflixtechblog.com/mezzfs-mounting-object-storage-i...

[anthonypasq]

none of that is relevant when somehow magically every major media company spun up a netflix competitor in a couple years

[iwontberude]

You can say streaming is commodity and uninteresting now but back in 2012 when these decisions were being made, they had the ability to pivot into making proprietary, higher-end TVs and set top boxes that improved streaming significantly to where it is today or further. I understand they didn't want to become TiVO, but this is where Netflix had the ability to change things by publishing exclusive content directly to their customers without relying on cable/satellite providers. I can't say it would be easy -- and that is what I mean about Reed Hastings not being capable.

Strategically, Netflix is beholden to its manufacturing partners and never had a wholistic story for the living room the way they claimed to want because they never had control. They never had control because they didn't come up with a compelling prototype. This would necessarily include gaming and other content.