[KingOfCoders]

"transactional versus marketing"

In my last big job we had big discussions about what is marketing. What can marketing pack into a transactional without it becoming a marketing email? Banner? A tagline in the signature? Testimonials? Also - b/c Germany - big discussions with legal on that topic.

[hiatus]

For US companies, the FTC has some guidance on transactional vs marketing, including commingling of the two. https://www.ftc.gov/business-guidance/resources/can-spam-act...

[callalex]

This is like making technical arguments to someone else that actually, legally, you are not sexually harassing them. If there’s even an inkling of a question, your behavior sucks.

[dboreham]

Uh. The answer to this is easy and obvious, unless you are trying to force marketing content into a transaction email.