[Arnt]

You mean that whenever an organisation pays for a loss-making operation using income from its hardware sales, that operation is monetised via hardware sales?

That doesn't make sense to me. It makes monetisation be a synonym of funding.

Surely, monetisation means that you do x in order to earn income from hardware sales. That is to say, your motivation counts, or rationale. The rationale is of course only known to people who attend the relevant budget meetings.