[dexwiz]

  Senders will need to implement a single-click unsubscribe link within emails if they haven’t already, to allow recipients to easily opt out.

It does in the article. The industry has clear definitions for things like one click unsubscribe versus two click confirmation.

[hsbauauvhabzb]

I know it’s not possible to implement a literal double click in web but hear me out - if someone told you they interpreted that as ‘a link which you only have to click once to open the unsubscribe website which may have additional clicking’ - would you think they’re malicious or incompetent?

[dexwiz]

Incompetent. But I think those decisions are often made by neither the people who send nor receive the emails.

[mook]

My bank sends (non-transactional) email to me with an unsubscribe link, then magically I get sent more even after going through the whole thing (to the screen where they confirm everything has been unsubscribed).

It's hard to confirm externally that things worked.

[actualwitch]

Google probably tracks all clicks on links in mail. It is easy to see that unsubscribe was clicked, and then more mail that you mark as spam came.

[mook]

That's the thing — it's my bank and it does have transactional mail too. I don't expect Google to be able to tell between those.

It's nudging me towards switching banks.

[actualwitch]

I don't use google mail much, but fastmail seems to be capable of making fine-grained judgements on transactional/promotional mail coming from the same address. I reckon google will be able to do it too, certainly easier than changing banks.