[Duanemclemore]

You're correct - but wait until you meet their other friend "milling the panels." Doing it out of plywood is one increased level of expense and difficulty - machine and operator time is an exponential multiplier. Think about it - you're taking a system that could be a guy with a table saw ripping a piece of ply in a minute tops and turning it in to a guy standing and watching a mill run through a piece of ply in who knows how many passes... it just doesn't make any sense.

[BHSPitMonkey]

Not only that, but in order for the assembly process to work the modules must apparently be "fabricated to millimetre precision". At a certain point, wouldn't this inevitably mean that the QA process would result in some of the yield having to be discarded as unusable after it's manufactured? Seems like a lot of waste compared to conventional methods using (literally) run-of-the-mill lumber and someone's design expertise, though I guess the argument is that architectural expertise doesn't come cheap and using a "framework" scales better in that respect.