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by prox
896 days ago
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It’s too bad they are so unimaginative when it comes to that. I mean at the very least they should hand controls to the streamer to run an ad: right now it’s the algorithm that does it. Also they should primarily look at other ways to monetize. Subs are still the best way, but not everyone has that kind of money. One other big problem is that there former heads just didn’t get streamers and they ran a lot of big ones out of the building. One streamer with a crazy amount of paid members was treated poorly in an amateurish way. I think they have new management now which at least seem to be a bit more in tune with what streamers needs are and some of the painpoints. |
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They do: as a streamer, you've got a button to trigger an ad break at any time. But the streamers rarely push it, for the reasons already mentioned. Video ads pay so little that it's not worth it to streamers to annoy their audience that way, when direct monetization methods which depend on happy viewers (subscriptions, shout-outs, merch) are much more profitable to them.
There's a real problem of incentive misalignment between the streamers and the platform re: monetizing the stream by sticking ads in it, and I don't think it can be resolved; hence the layoffs.