[djfdat]

free in that case, being subsidized by other purchases and the value of lock-in on those users. Doesn't sound like free. Sounds likes a calculated offering where users are paying, not in terms of their data, but their inability to change platforms and guarantee of future purchases being spent on Apple products.

[throwaway22056]

Is there any case in your world where a company just provides a free convenient service to its customers, or is it always an ulterior motive?