[JeremyNT]

> My anecdote, FWIW, is that some of the worst performing startups do these tricks too.

I absolutely agree with this. Monkey see, monkey do.

I think the big winners who make it "fun" are the exceptions that prove the rule. Whatever they really have that leads to success (be it simply luck, timing, connections, market fit, whathaveyou) is a lot less visible and harder to replicate than the lazy, obvious stuff like "make the workplace fun for developers" which any wannabe can emulate.