[tomashertus]

I love Twillio's products. As a developer turned product manager, I always find it striking that many teams try to reinvent the wheel while Twilio provides a suitable solution with a relatively favorable ROI.

Anyway, I wish the best of luck to Jeff. I consider his book Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century to be one of the must-read books for founders.

[sp527]

> I always find it striking that many teams try to reinvent the wheel while Twilio provides a suitable solution with a relatively favorable ROI.

This was not my experience. The gulf in pricing between Twilio's raw STUN/TURN solution (which they had clearly gone to great lengths to keep hidden amongst their product offerings) and their batteries-included WebRTC API solution was so vast it was almost comical. At a certain scale, a company could save maybe millions of dollars a year at the cost of a day or two of extra engineering effort. They were far from averse to the strategy of looting their customers.