[SideburnsOfDoom]

> I think most owners of either model disagrees with that

Yes, but that's by selection:

If you believe that an information display directly in front of the driver is vital (and I do believe that), then you're not in the market for a Tesla model 3, or the new Volvo EX30. If you chose one of these cars, then you most likely don't believe that.

[vegardx]

Like with all cars I think you should try it before you buy it. That's the only way to get an idea of how things work is reality. In both models you can actually see the speed while you're looking at the road, it's just in a different place than you're used to.

That said, I agree with you from a pure marketing perspective. The idea that you need the heads-up display is a recurring one. In online forums new owners are often looking for solutions, only to come back after a couple of weeks to say that they didn't feel the need anymore. It would be interesting to know how many people just write it off without even trying it out.

My anecdotal experience: My parents went from a Volvo XC60 to a Tesla Model Y. Both were a little skeptical about the lack of heads-up display. They stopped looking for aftermarket solutions after a week.