[threeseed]

Threads reached 100M users well before they turned on Instagram promotions.

And now they have reached 100M MAU which shows that people are coming and staying.

[fatnoah]

The reason threads is considered a success at Meta is because it'd be a marketing failure otherwise. In days past, my team there owned a product that hit over 100M MAU, and it wasn't attention-worthy in any way. It eventually got shutdown and the team disbanded.

[sangnoir]

> In days past, my team there owned a product that hit over 100M MAU, and it wasn't attention-worthy in any way

This statement is meaningless without knowing what the product, revenue and its Total Addressable Market are. 100M MAU out of 1.5B TAM is not attention-worthy. Twitter at it's peak had 550M MAU, so Threads doing close to 20% of that in less than a year is impressive.

[edgyquant]

I don’t about instagram, but it was all over the internet. It was Bloomberg and the economist as a twitter killer and was definitely on the front page here as well. It was advertised as only needing an instagram account and as an extension of that

[nine_zeros]

> And now they have reached 100M MAU which shows that people are coming and staying.

The current MAU is calculated by counting the users who see threads on instagram and accidentally click on it - which is A LOT.