Behavioral economics is ‘white hat’. Influencing (in the actual definition). Figuring out how to get them something that actually does benefit them, and modifying the environment or ‘nudging’ the target to encourage it.
Dark patterns is when the actual long (or short) term benefit of the ‘target’ is not a meaningful part of the goal, and the only consideration given is just a given result for the person with the power. Aka manipulation.
Helping someone looking for an off-road vehicle (because they actually need it), your off-road vehicle which is a pretty good one, is behavioral economics.
Using the same tactics to get the exact same someone to buy your luxury car is dark patterns.
Notably, a con artist/fraud is the criminal face of it - since they never even give the target a car at all, but take their money.
The difference between influence and manipulation is the consideration of the actual well being of the target, and the degree of autonomy allowed the target.
Needless to say, this is also the first thing miscreants start deluding themselves and others on when they start getting predatory.
So it’s a very dangerous area to be in for anyone who actually values ethics/morals.
Hard to disagree with them at some level, but putting toothpaste next to the sweets (or advertising how great your toothpaste in general is) feels pretty different from random online ads calling people’s dicks small to sell enlargement pills or making fun of someone’s makeup to sell a glow up (yes, very much a thing).
Dark patterns is when the actual long (or short) term benefit of the ‘target’ is not a meaningful part of the goal, and the only consideration given is just a given result for the person with the power. Aka manipulation.
Helping someone looking for an off-road vehicle (because they actually need it), your off-road vehicle which is a pretty good one, is behavioral economics.
Using the same tactics to get the exact same someone to buy your luxury car is dark patterns.
Notably, a con artist/fraud is the criminal face of it - since they never even give the target a car at all, but take their money.
The difference between influence and manipulation is the consideration of the actual well being of the target, and the degree of autonomy allowed the target.
Needless to say, this is also the first thing miscreants start deluding themselves and others on when they start getting predatory.
So it’s a very dangerous area to be in for anyone who actually values ethics/morals.