|
|
|
|
|
by hobs
897 days ago
|
|
It's simple, and Apple doesn't plan the accident, they just help the story move when their brand is involved - I mentioned it in another thread, but when that kind of stuff happened (at least in 2008) they got moved into a special queue and instead of T2/Customer Care they would get moved to the CCT2 who would often escalate to executive service peeps. Apple is actually pretty good at this stuff. |
|
They follow social media, reddit, etc all the time, and if there's an organic story that's good for their brand, they forward it to friendly journalists, provide context on background, etc.
If it's bad for their brand, they search all their internal systems using whatever information they can find and/or correlate, escalate it, and deal with it behind the scenes.