[Lazonedo]

Yes.

Microsoft has already reached the user peak of their market, there cannot be anymore growth just from the OS alone, so the point of the OS isn't to be a good OS anymore, but to be a platform to sell you other things: AI (copilot integration), cloud services (onedrive integration, xbox game pass etc), advertisement (bundled crapware like candy crush that Windows 10 used to automatically install) and so on.

Of course this approach can be the one a company starts with depending on their incentives. That's what Google did with Android, they didn't start with a monopoly and won't have one in the mobile market but their entire purpose in making an OS is to lead people into depending on their services. Android's entire life purpose is for you to have Maps, Gmail, Drive and Chrome preinstalled.