[kls]

Also the author leaves out the golden rule of UX and that is user demographics. Who is using it and what attracts them. What if the majority of your customers though jet fighter cockpits where cool, what if it made them feel cooler to have a complex machine that appears to require expertise. What is the personality type that buy the product, do they buy it because they feel it will make them cooler. Put a single little cute character on the dash display with a single push button and see what happens to their sales. They are targeting a demographic that likes buttons and gadgets, they want it to look complex as it is about an experience and the drivers of those cars want to feel like they are in a complex highly advanced machine. Some of the Rube goldberg'ing is intentional to create the allure that their demographic is after.