[jorvi]

You should really watch a bunch of the old Jobs videos.

A prime example is price. Jobs’ was asked why they didn’t make a competing MacBook at the $600 Windows laptop price point (I think this was the mid 2000s?). He said that it might have sold really well but that they would have to severely degrade the user experience to hit that price point, and he refused to do that because he wanted to make great devices.

Back in those days you could plug any non-exotic device into a Mac, and it would mostly just work instantly, which was paradise compared to XP and 7’s driver and .dll hell. These days, I’d expect Apple to do stuff like patch the AirPods Max firmware to break the Android apps that enable all the cool non-basic features.