[OJFord]

> If my company sells food or clothing or shoes, they don't have a software component.

E-commerce? I can't think of any chains without a website, or any large enough that 'company' seems apt that don't sell via it.

> I work for a company that makes clothing and shoes. We have an enormous tech organization, but we aren't a consulting company, don't sell software, and don't put software into our products.

Ok that's the 'or that software enables' isn't it?

[irrational]

I guess we are interpreting the third bullet point differently. I interpreted "Is your company selling something else that has a software component" as something like a car that has software built into it. And, I interpreted "or that software enables" as something like a board game that requires the use of a mobile app (like The Search for Planet X). In other words, the products are not useable without the software. Whereas, a t-shirt doesn't have a software component and isn't enabled by software (though, I could imagine a t-shirt with a QR code that is enabled by software, but that isn't the norm).

[mooreds]

Ah, sorry, when I wrote "that software enables" I meant you use some kind of software tool to help ship your product or service. That could be excel macros, SAP, custom POS systems or anything else. If it is customized or built in-house, you'll need developers.

Sorry I wasn't clearer.