[kingatomic]

Manga/anime are essentially just cultural designations; they are referring to comics and animated cartoons (respectively) endemic to Japan. Note that "cartoon" here can refer to a long-form animated movie, as well. There are some things that make manga (especially) unique in contrast with comics published elsewhere, however they are predominately stylistic in nature with a dash of difference in publishing and consumption culture.

I actually disagree somewhat with slowpoke; many (including myself) would argue that the term "graphic novel" refers not just to the broad class of all comic books, but to a narrower format. Graphic Novels typically are self-contained works, and are not collected in a series (contrast this with "trade paperbacks" or "collections" that combine several issues of a comic book series into a larger volume or volumes, released serially). Libraries and bookstores however seem to ignore these distinctions and lump any long-format comic under the "graphic novel" designation. /pedantry

From what I've seen of the product in question here (the landing page + the youtube trailer), I wouldn't really consider it a hybrid; I would consider it a graphic novel that has key animated panels to help display motion and setting. The animations aren't completely necessary in the storytelling, but are an added artistic "flavor" if you will.

[slowpoke]

I actually wouldn't disagree with you on making distinctions. I specifically referred to it as "scholarly" because it's the term that's used to sound more serious. "Comic" sort of carries a negative connotation, it's mostly associated with superhero comics (for comics) or action/comedy aimed at young boys (for manga), and some people don't seem to like this association. So they invented a more serious sounding term so they don't have to call it "comics".