[parineum]

> People are leaving in droves

I am not and have never been on Twitter so I can't speak for what's happening on the platform but the places I frequent that post news that's broken on Twitter haven't stopped doing that so, at the very least, influential people are still breaking news there at the same place.

I can't help but think that the people leaving Twitter meme is wishful thinking by people who dislike Musk.

[Veuxdo]

The valuation really tells the story, I think. There's no way to square "Twitter's valuation drops 75%" and "everyone is still on Twitter and just as engaged as ever". These cannot possibly both be true at once.

[johnnyanmac]

Sure they can. You assume the valuation is directly proportional to the traffic of twitter. It's likely more about the ad customers on twitter, and they very much are leaving in droves from what I'm hearing. That doesn't mean the users aren't still there.

I'll ask the corollary question to rein this in: where are people going if they aren't on twitter anymore? Tiktok? Instagram? It sure isn't Bluesky at the moment.

[Veuxdo]

"Follow the money". And the money follows the users.

[johnnyanmac]

Normally, yes. But the only thing brands love more than money is good brand assossiation. And that's where Musk comes in.

Users can ignore that. Brands can't.