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by Forgeties79 894 days ago
IIRC Twitter charges a fair bit more per impression than IG/FB/etc. (like $3 vs $.50?) but they also average higher engagement/click-through's than their contemporaries, like 10-15x (again if memory serves). It's been a while since I looked at these stats though.

What I don't recall is the amount of ads flowing on each site. I do believe facebook generally has more ads happening than the rest.