The concept of voting includes the possibility that a plurality of voters reject your preference. You consent to this outcome by participating.
When half[1] the population refuses to participate (perhaps they're tired of being lied to, or the candidates are slime, or there are too many selectively-interpreted, arbitrarily-enforced "laws" to count[2], or the idea one person should represent 617,000 is absurd, or they just don't like bossing their neighbors around)...