[kingatomic]

It appears that the animations are flavoring, not complete substance. From the trailer video it appears that only key panels are animated, which makes more sense to me in terms of adding value.

Far from a gimmick, it adds to the kinematic aesthetic; instead of motion lines and blurs, he is able to show us the action directly. Graphic novels and movies (or any filmed narrative) are approached in very similar ways; pacing, lighting, composition -- these are all core aspects of both. Will Eisner touches on this, if memory serves correctly, in the "Eisner/Miller" book.

Of course, all of this is speculation until we see the actual product; but if he approaches it in a manner similar to something like Magical Game Time[1], I believe it will be successful. I, for one, will be purchasing this.

[1] http://magicalgametime.com