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by virczl 903 days ago
Did you find the fractional CMO's advice useful? I'm always worried that it's too high-level or not adapted to early-stage start-ups.
1 comments

We had only two calls - I'd say it was pretty eye opening so far, for someone pretty far away from marketing like me at least. She focuses on startups though. I think it'll be a few more sessions before I can really tell if it was useful.

But I'd definitely exercise caution: Most marketing people I met have been the "let's do fancy rebranding, post on social media and go to events" types. Took me a while to find someone more suited to what I'm looking for. More strategic, less... arbitrary.