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by garethsprice 5163 days ago
How did you get 250 users interested and pre-subscribed without spending a ton on marketing? (Really interested as I've built a few small apps that never go anywhere as I'm not much of a marketing guy).

Bootstrapping a product for such a low cost and having a high* number of users interested before launch is inspiring - good luck with the launch!

* - I know someone will come and say 250 isn't "high" compared to Facebook or something, but 250 paying customers is a nice income stream and quite impressive for a low-cost, bootstrapped product built as a side project from your consulting gigs.

1 comments

Well Gareth, we didn't have any money to spend on marketing, and we're just learning to do it ourselves. Not to mention we're in a saturated market full of big guns. The biggest thing to learn about marketing your products I think is nobody really cares about the product they care about what it does for them or how it helps them. When you build something you're in love with it, but sadly you're the only one to think so. So we try and find out what people hate and twist it. From having people come to our current site we know the tag 'Automated Accounts', line doesn't mean anything to them. So we're changing it to Hello Bullet, Goodbye Accountant. If you need an hand with your app's I'm happy to help out a fellow startup. Follow me on @peterconnor and we can DM emails if that helps.