[selcuka]

> The article tries to articulate the value add through attention to detail in manufacturing "so the bags survive 6 years of rough and tumble"

I don't think it does. The emphasis is on being a hand crafted item:

> A randoseru can have up to 200 die cut parts and polyurethane back plates, and are mostly assembled by hand, making it an expensive item to produce.

It even says that cheaper bags are even better:

> Unlike the randoseru, these cost a much more affordable 8,000 yen (57 USD), are lighter, and just as durable.