It was mostly luck. My niche is too small to get overcrowded, and naturally yields to high-commission purchases like insurance. I didn't know that when I started.
In any case, I live by the age-old advice "content is king". You wouldn't believe how much work I put into researching, writing and maintaining each guide. I didn't achieve local brand recognition by pumping out SEO-optimised garbage. You can't speedrun this.
In any case, I live by the age-old advice "content is king". You wouldn't believe how much work I put into researching, writing and maintaining each guide. I didn't achieve local brand recognition by pumping out SEO-optimised garbage. You can't speedrun this.